The visual appeal of your product is the first entry point to turn your viewers into paying customers.

A form can be completed in many ways, and a process can be achieved by following various different steps.

However, knowing what effective UI/UX strategy to follow will determine how many of your viewers will convert into loyal customers.

📌 Is your product intuitive enough so that your potential customers don’t look for similar alternatives?

📌 Are you seeing a sudden increase or drop in customer enquiries about ‘How to do xxx’?

📌 Are you confident that the steps proposed by your product are the optimum route?

📌 Do different user age groups change your perspective about how things are done?

📌 Are new additions, such as sections, pages, and steps, tested across browsers and built from a reusable UI component family?

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How I Can Help

Ever since entering software engineering, I’ve always noticed subtle UI inconsistencies, such as slight font or button colour changes, immediately. What motivates me is understanding the reasoning behind these design decisions. Concepts like user-centred design, mobile-first design, design systems (colour palettes, typography rules, and spacing standards), progressive disclosure, and accessibility-first design have always fascinated me. With my passion and decades of user-centred experience, I can guide you through UI/UX obstacles while creating experiences that convert visitors into customers.

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Specifications / Frameworks/ Tools Considerations

WCAG guidelines, userbility testing, A/B testing, progressive web app (PWA) principles, Angular Material UI, Tailwind CSS, Bootstrap, Storybook, Figma, Hotjar, Google Analytics, Lighthouse accessibility audits, VWO, BrowserStack, etc.

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